My professional foundation includes 25 years as a Strategic Media Planner and Buyer background in advertising at large and small agencies in New York City on accounts ranging from large brands with national/ international presence to small "mouse that roared" challengers.

In 2004, I created All Media Advisory LLC dedicated to providing media planning and buying services for advertisers and advertising agencies.

Beginning in 2014, I formally expanded to include bookkeeping services as a QuickBooks ProAdvisor. I am a Full Charge Bookkeeper through the Baruch College Bookkeeper Certificate program and am a Certified Bookkeeper by the American Institute of Professional Bookkeepers (AIPB).

By March 2015, the bookkeeping and accounting advisory services became the dominant line of business that I decided to formally launch About The Books, LLC. The name of my firm is a nod to my love of books and local community libraries. I am a donating member to libraries in New York City, Fairfield CT and Eleuthera, Bahamas.

My ultimate desire is to make a difference to people, businesses and our community -- About The Books facilitates this.

 --- Catherine