Solutions-focused Business Executive with 30 years of experience providing customized solutions to grow customer acquisition and retention and increase efficiency, profitability and client confidence
My professional foundation includes 25 years as a Strategic Media Planner and Buyer background in advertising at large and small agencies in New York City on accounts ranging from large brands with national/ international presence to small "mouse that roared" challengers.
In 2004, I created All Media Advisory LLC dedicated to providing media planning and buying services for advertisers and advertising agencies.
Beginning in 2014, I formally expanded to include bookkeeping services as a QuickBooks ProAdvisor. I am a Full Charge Bookkeeper through the Baruch College Bookkeeper Certificate program and am a Certified Bookkeeper by the American Institute of Professional Bookkeepers (AIPB).
By March 2015, the bookkeeping and accounting advisory services became the dominant line of business that I decided to formally launch About The Books, LLC. The name of my firm is a nod to my love of books and local community libraries. I am a donating member to libraries in New York City, Fairfield CT and Eleuthera, Bahamas.
My ultimate desire is to make a difference to people, businesses and our community -- About The Books facilitates this.